Yoisho

This place is a little gem in the Fitzroy area. Very unique atmosphere with great authentic Japanese cuisine, which is not only sushi! The tofu slowly cooked under a flame until it solidifies is amazing. The staff is also very helpful in choosing what to pick, and which sake, which by the way is great! Definitely recommended but do reserve a table!

Wow - an authentic Japanese restaurant in London with affordable prices!! 🍣🍤 The chef is so awesome... cooking on flame right in front of you at the bar 🔥 ... asking about your meal... the sushi is correctly named.... it's what we have become to know as nigri.... so if you want sushi roll ask for unimaki... everything is beautifully bite sized and expertly prepared. Such a rare gem. It is a little rustic ... worn... even dank....but I hope it stays this way as it dissuades the suited and booted glam types. Thier range of saki is equally amazing. Highly recommend a visit.

Legit Japanese place owned by a Japanese family with proper atmosphere and taste. Food is exactly same, nice and well-organized as Izakayas in Japan. But don't expect too much as it is just a moderate place. You have to order more than 20£ per person so enjoy different dish. Service is also quite nice except for the old lady who is always bit rude.

Came here at late night on Wednesday and it was still very busy. The waiter was very friendly and nice (5-star for that waiter). Best service I would say, except the old lady (cashier) who looks angry without any reason. Come on, I didn't owe her any money. Anyway, I ordered salmon rice ball, pork belly, kimchi don, sesame ice cream, and Kirin beer, and they are all delicious and authentic. I spent £30 for them, which is moderate if you compare it to other lzakayas.

The upstairs is usually all Japanese businessmen so all the diversity is in the basement but that's the only negative. Incredibly friendly, informative and authentic. You can spend a long time here having fascinating food and great sake and not spend THAT much. Came here one time with a grad student after a talk at ucl to wait for the end of the rush-hour ticket embargo & almost missed the last train :-)

Great Japanese food served with little fuss but nevertheless efficient and informed. There were so many stand out dishes its hard to highlight only one or two.. Mixed yakitori skewers were delicious (even the gizzard), the kimchi (I thought Korean) but this stuff was dynamite with so much complexity of flavour, the prawn tempura was the best I've ever had and the octupus in vinegar with seaweed was probably best of all.